Small in approach.
Specific in focus.

An influencer marketing agency connecting influencers with brands. UK-based and working worldwide, we’re starting with a focus on road and trail running.

Editorial ink sketch of creators and brand colleagues discussing a brief and running samples

Why running?

Our starting specialism is running. Running kit, shoes, wearables and nutrition belong in very different conversations. A trail kit review is not the same as a marathon training diary. We focus on the audience and context that make a partnership relevant.

Why boutique?

We hand-pick a creator for a particular brief rather than sell a long list of names. One well-explained recommendation and a focused test give both sides a clear place to start.

Our principles

  • One strong match, backed by a specific reason
  • Honesty about what we know and what we do not
  • No invented results, credentials or relationships
  • Fair negotiation and clear terms for creators
  • Transparent advertising and supported claims

Viralchemy is the trading name of Jawad Khan. Enquiries are handled at [email protected].

See how we work ↗